Britain’s iconic sportswear-meets-streetwear brand, Fred Perry, opened a stand-alone store at 301 Newbury Street, on May 24, 2012. Guests shopped and enjoyed bites from Back Bay Social Club, Sweet mini cupcakes with custom-designed Fred Perry logo toppers and Old Thumper Extra Special Ale, a British Grand Champion beer exclusively brewed in the US by Shipyard Brewing Co. Records were spun by NYC's DJ Olivier.
301 Newbury Street
Boston, MA 02115
Monday – Saturday 11 a.m. – 7 p.m.
Sunday 12 – 6 p.m.