Crush Boutique Grand Opening on Valentine's Day

This press release is from Crush Boutique:

“Valentine’s Day is the perfect opportunity for old and new customers to fall in love with Crush all over again, this time with our second store,” explains Crush co-owner Rebecca Penner. “It’s already a popular night in the Back Bay, as people will be celebrating the holiday at the numerous restaurants in the area. Customers are invited to peruse our new collections and enjoy an evening of food, spirits and gifts.”

Guests at the opening party will shop new spring styles from Alice + Olivia, Torn by Ronny Kobo, House of Harlow 1960 Jewelry, Wink NYC, Ladakh, Sonya Renee Jewelry and Rory Beca, among many others. They’ll also be treated to complimentary passed hors d’oeuvres from Stephanie’s on Newbury, blow-outs and make-up applications by G2O Spa & Salon, and surprise gift bags.

“The opening party will be the first time we share the new location with our friends, family and customers,” says co-owner Laura Macris, “we’re so excited to finally make our Back Bay debut.”

The event will take place from 5pm to 9pm at the store’s 264 Newbury Street address and is open to all.

The Newbury Street store is the second location for Penner and Macris, who opened their Beacon Hill store on Charles Street in April 2007. Crush’s Back Bay location will be home to some of the same designers as their other brick-and-mortar location, along with many names new to Crush. House of Harlow 1960 Handbags, Gold Hawk, Tt Collection, Boulee and Brandy Melville are just a few of the names who will make the Back Bay their Crush home.

Follow Crush Boutique on Twitter