Holiday strollers on Boylston Street will have the opportunity to see their name in lights. One local company is involving the community in their holiday card through an animated window display at 420 Boylston Street, Boston.
To participate, users can tweet their holiday wishes to #ISMwishes. The tweet animates the display and includes a thank you message with the user’s Twitter handle. In the spirit of the holidays, each tweet will generate a donation to Lazarus House, up to $1,000.
The display will be visible starting at sundown, approximately 4:15pm. See the window display in action at www.ismtravels.com/wishes.
Tweet using the hashtag #ISMwishes. For more information and updates follow @ISMtravels.
ISM is a Boston-based travel and lifestyle marketing company creating strategic solutions through seamlessly integrated marketing programs that drive ROI. Clients include Four Seasons Hotels and Resorts, Emirates Airline, American Express Travel Services, Saint Lucia Tourist Board, FareCompare and more. For more information, visit ismtravels.com.
About Lazarus House:
Lazarus House Ministries is a non-profit organization in the greater-Boston area that assists individuals living in poverty. Running solely on donations, they offer emergency shelter, food and clothing to people in crisis as well as transitional housing, health services, education and work preparation to break the cycle of poverty. For more information, visit lazarushouse.org
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