Join us for January's Coardial Connections (formerly
Cocktails & Connections) as kick off the new year right! We are proud to present Moving Social Media Leads into the Sales Funnel with Louise Rijk of Thoughtwire Media, LLC. The event will be held on Jan. 30 at The Verve, Crowne Plaza in Natick, MA.
With the increasing budget and resource commitment to social media marketing campaigns businesses are recognizing the need to measure campaign performance and the direct revenue contribution of the social media marketing efforts. An important step in monetizing the social media channel is to have a clear understanding of how social media leads are generated and how and when they move into the traditional sales funnel. This presentation covers exposure, influence and engagement, the three primary steps in the social media sales and lead generation process, the transition into the traditional sales funnel and what actions need to be taken to close the sale.
Immediately following the presentation, we will feature
our signature patent-pending facilitated networking. Remember, these events are not networking in the traditional sense. We do NOT throw you in a room full of strangers with a cocktail left to your own devices. We take top consideration of the guests we are expecting and do our best to connect them to the resources they need the most.
Upon arrival, you will have access to a list of everyone in the room. We then take you through a facilitated program where you will meet everyone in the room. By providing this personalized service, we enable our guests to make the most of their time with us and the results are speaking for themselves. Spend your two most valuable resources wisely, time and money and make it happen!
WANT TO ATTEND FOR FREE? Become a Preferred Connector and your first meeting is FREE. All guests MUST be registered in advance of 1/23/13.
We look forward to seeing you there!
6:00 pm - Registration, COCKTAILS (cash bar) and hors d'oeuvres
6:30 pm - Moving Social Media Leads into the Sales Funnel with Louise Rijk of Thoughtwire Media, LLC
7:30 pm - Facilitated Networking where we will put the MEET back into MEETINGS.
8:00 pm - CONNECTIONS
8:30 pm - Event Concludes