Business & Tech

Nicole Richie to Host National Jean Co. Opening

The celebrity fashion designer will host the event as her spring collection is displaying during an informal fashion show.

Celebrity fashion designer Nicole Richie will be at 218 Newbury St. on Wednesday, celebrating the grand opening of National Jean Company in Boston

Creative director of fashion lines House of Harlow and Winter Kate, as well as judge on “Fashion Star," Richie will be on hand as pieces of her spring collection are showcased in an informal fashion show followed by an exclusive VIP after party.

Steve Simon, owner of National Jean Company, said he's thrilled to have Ms. Richie as part of the opening.

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“We have carried both of Nicole’s lines in our Newton and Wellesley stores,” he said. “We think her lines as well as National Jean Company’s luxury denim and private labels will really resonate with the Newbury Street consumer.”


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