Shreve, Crump & Low Moving Flagship Store to Newbury

Shreve, Crump & Low is moving its Boston flagship store from Berkeley and Boylston Streets to 39 Newbury Street as part of a growth plan that also includes a new location in Chestnut Hill

The three-level shop on Newbury will offer high-end jewelry, gifts, and an exclusive watch salon that includes an expanded collection of some of the world’s finest timepieces that will represent the return of many prestigious Swiss and German watch brands to the Greater Boston market, according to a press release. The store will also feature a state-of-the-art customer service center as well as an exclusive bridal registry lounge.

They expect to open by the end of 2011 or early 2012. 

“This relocation provides us with a terrific opportunity to create a better customer experience and to showcase our fine jewelry, watches and gifts in a more intimate environment," said owner David Walker. "We are thrilled that our new Flagship store will have representation on the first block of Newbury Street - unquestionably one of the best retail addresses in the world.”

Walker also owns David & Company at 232 Boylston St. in Chestnut Hill, and is transforming that location into a Shreve, Crump & Low. This will be the third store, in addition to its Boston and Nantucket locations.

The company also brought on some knowledgeable jewelery experts including Ned Spaulding, a 30-year veteran of the jewelery industry who's also certified as a gemologist by the Gemological Institute of America in Diamonds and Pearls. He's moving from Palm Beach, Florida, to serve as managing director of Shreve, Crump & Low.

In addition, they added "two of the most knowledgeable watch experts in Greater Boston to its staff: Michael Groffenberger, Director of Watch Operations, and Chris Hislop, Watch Buyer," according to the release.